Scope of Design
Design is everything. Design is everywhere. To design is to create, feel, smell, hear, communicate, embody, plan, and so much more. Design is a natural human trait. Our homes are designed, our clothes are designed, and messages from birth to death are designed.
Design is a complex activity. Design is both a process and an outcome. It is the process of turning ideas into tangible things. Design is a conversation between designer and user. Each placement of an object, the choice of materials, the addition of hooks, handles, knobs, and switches, is both for utility and for communication. The physical placement and the perceptual appearance, sound and touch, all talk to the users, suggesting actions to be taken. Sometimes this conversation is accidental, but in the hands of good designers, the communication is intentional.
Lately design has seen an explosive growth across the world. In a cover story on “The Rebirth of Design,” Time magazine declared design to be one of the fifteen hottest professions of our time in terms of job growth, salaries, and other financial compensations.
Today’s economy is driven by what might be called 'the creative industry'. Creative Industries are growing at an average of 10% per annum with a global turnover of $2240 billion. Workforce in creative industries is growing at the rate of 5% per annum as compared to 1.5% for whole economy. As per the statistics of Government of India, more than 10,000 designers are required by the industry every year. Today only about 800 students are graduating as designers. This big gap creates unprecedented opportunity for students studying design.
Animation industry in India is estimated to be at USD460 million in 2008. New Media comprises
Internet and Mobile and continues to be the fastest growing medium in the country. In 2008 this medium grew by 74% to Rs.680 cr. and is estimated to grow at a CAGR of 27%. It is forecasted that global animation market will generate revenues worth US$ 50-70 billion annually.
The Indian Real Estate Industry in December 2008 was estimated to be US$ 48 billion with a CAGR of 30%. Growing population, rising income levels, urbanization and the rapid growth of the IT sector are the key drivers for the Indian real estate sector, which consequently translates as opportunity for interior designers. Architectural Outsourcing Service in India has the potential to grow to $12 billion.
The Indian Graphic & Communication Design Industry is on the rise. There is an increasing need for graphic communication in the modern day commercial activities. With the growth in services like Printing, Packaging, Advertising, Publishing and Film, etc, the Graphic & Communication Design Industry is expected to grow at a fast pace. Advertising as a sector is growing at 12% and print media growth is happening at healthy rate of 6.9% CAGR.
The current size of Indian Fashion Industry stands at around Rs. 290 crore and is expected to grow more than double, and reach Rs. 750 crore by 2012. The Industry is expected to create additional employment opportunities for over 50,000 skilled professionals like fashion designer, merchandisers etc. by 2012.
To sum up, Design as a career offers tremendous prospects. It is a career where you have fun everyday, earn better than others, and get a job more easily. In this career you will have the pleasure and satisfaction of creating something new and opportunity to become famous.